Comments on: Adding eBooks to the B2B Marketing Mix: Success Story http://cindykimblog.wordpress.com/2009/07/02/adding-ebooks-to-the-b2b-marketing-mix-success-story/ Just another WordPress.com weblog Wed, 04 Nov 2009 23:41:55 +0000 http://wordpress.com/ hourly 1 By: Joanna Lund http://cindykimblog.wordpress.com/2009/07/02/adding-ebooks-to-the-b2b-marketing-mix-success-story/#comment-121 Joanna Lund Sun, 12 Jul 2009 21:37:44 +0000 http://cindykimblog.wordpress.com/?p=151#comment-121 I think there is scope. Though I also think there is a challenge to get people, as human individuals, to be as happy about reading e-books in a professional setting as they would be in a personal environment. I dealt with this a little in the following when the Sony e-book was launched here in the UK. "E-Books: A Novel Dilemma for the Modern Age". http://www.reputationmattersltd.com/blog/2008/11/rm-test-blog.html I think there is scope. Though I also think there is a challenge to get people, as human individuals, to be as happy about reading e-books in a professional setting as they would be in a personal environment. I dealt with this a little in the following when the Sony e-book was launched here in the UK. “E-Books: A Novel Dilemma for the Modern Age”.

http://www.reputationmattersltd.com/blog/2008/11/rm-test-blog.html

]]> By: B2b Marketing Drive Leads & Sales | B2B Sales Leads http://cindykimblog.wordpress.com/2009/07/02/adding-ebooks-to-the-b2b-marketing-mix-success-story/#comment-110 B2b Marketing Drive Leads & Sales | B2B Sales Leads Mon, 06 Jul 2009 10:38:55 +0000 http://cindykimblog.wordpress.com/?p=151#comment-110 [...] Adding eBooks to the B2B Marketing Mix [...] [...] Adding eBooks to the B2B Marketing Mix [...]

]]> By: David http://cindykimblog.wordpress.com/2009/07/02/adding-ebooks-to-the-b2b-marketing-mix-success-story/#comment-103 David Fri, 03 Jul 2009 03:23:34 +0000 http://cindykimblog.wordpress.com/?p=151#comment-103 Thank you for posting the transcript of your interview. This has amazing content which is helpful to all businesses. Thank you for posting the transcript of your interview. This has amazing content which is helpful to all businesses.

]]> By: Adding eBooks to the B2B Marketing Mix: Success Story | Adobe Tutorials http://cindykimblog.wordpress.com/2009/07/02/adding-ebooks-to-the-b2b-marketing-mix-success-story/#comment-100 Adding eBooks to the B2B Marketing Mix: Success Story | Adobe Tutorials Thu, 02 Jul 2009 13:47:32 +0000 http://cindykimblog.wordpress.com/?p=151#comment-100 [...] 7 Things Every CEO Should Know About IS_Blog_Image David Meerman Scott once said that an ebook was the “hip and stylish younger sister to the nerdy whitepaper”… it lends a hip to content and message you’re trying to communicate to your audience.  As part of our thought leadership campaign, we launched an ebook titled 7 Things Every CEO Should Know About Information Security  and the success was tremendous. Below is an interview I did with Stephanie Tilton (@StephanieTilton) with Savvy B2B See original here: Adding eBooks to the B2B Marketing Mix: Success Story [...] [...] 7 Things Every CEO Should Know About IS_Blog_Image David Meerman Scott once said that an ebook was the “hip and stylish younger sister to the nerdy whitepaper”… it lends a hip to content and message you’re trying to communicate to your audience.  As part of our thought leadership campaign, we launched an ebook titled 7 Things Every CEO Should Know About Information Security  and the success was tremendous. Below is an interview I did with Stephanie Tilton (@StephanieTilton) with Savvy B2B See original here: Adding eBooks to the B2B Marketing Mix: Success Story [...]

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