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	<title>The Marketing Journalist</title>
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		<title>The Marketing Journalist</title>
		<link>http://cindykimblog.wordpress.com</link>
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		<item>
		<title>Social Business Readiness: Are You There Yet?</title>
		<link>http://cindykimblog.wordpress.com/2011/09/03/social-business-readiness-are-we-there-yet/</link>
		<comments>http://cindykimblog.wordpress.com/2011/09/03/social-business-readiness-are-we-there-yet/#comments</comments>
		<pubDate>Sat, 03 Sep 2011 07:19:10 +0000</pubDate>
		<dc:creator>cindy kim</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://cindykimblog.wordpress.com/?p=703</guid>
		<description><![CDATA[Are we there yet? According to Jeremiah Owyang (@jowyang) of Altimeter Group, while companies are quick to deploy the latest social media technology, most companies are not prepared for the threat of social media crises, or the long-term impacts to business. Jeremiah states: “We found that social media crises are on the rise, even though [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cindykimblog.wordpress.com&amp;blog=6027973&amp;post=703&amp;subd=cindykimblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Social Business Readiness</media:title>
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	</item>
		<item>
		<title>Adapt or Vanish: 5 Ways to Integrate PR and Social Media</title>
		<link>http://cindykimblog.wordpress.com/2011/07/26/adapt-or-vanish-5-ways-to-integrate-pr-and-social-media/</link>
		<comments>http://cindykimblog.wordpress.com/2011/07/26/adapt-or-vanish-5-ways-to-integrate-pr-and-social-media/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 08:01:02 +0000</pubDate>
		<dc:creator>cindy kim</dc:creator>
				<category><![CDATA[public relations]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[demand generation]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Jay Baer]]></category>
		<category><![CDATA[Jeremiah Owyang]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[rapid response]]></category>
		<category><![CDATA[social listening]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://cindykimblog.wordpress.com/?p=693</guid>
		<description><![CDATA[I recently gave a talk at a Businesswire seminar here in Phoenix on Adapt or Vanish: 5 Killer Tips to Integrate PR and Social Media. The introduction of social media has changed the playing field for PR professionals. PR is no longer relegated to drafting press releases and bylined articles. Today, PR pros support business [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cindykimblog.wordpress.com&amp;blog=6027973&amp;post=693&amp;subd=cindykimblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Stop Bad Interviews From Happening To Good People (via The Marketing Journalist)</title>
		<link>http://cindykimblog.wordpress.com/2011/03/31/stop-bad-interviews-from-happening-to-good-people-via-the-marketing-journalist/</link>
		<comments>http://cindykimblog.wordpress.com/2011/03/31/stop-bad-interviews-from-happening-to-good-people-via-the-marketing-journalist/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 05:51:07 +0000</pubDate>
		<dc:creator>cindy kim</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://cindykimblog.wordpress.com/2011/03/31/stop-bad-interviews-from-happening-to-good-people-via-the-marketing-journalist/</guid>
		<description><![CDATA[D&#039;oh! Ah, the famous saying by our beloved Homer Simpson. It&#039;s the first thing that comes to my mind when I see a bad interview. Sarah Palin, Paris Hilton, and a slew of others have fallen victim to bad interviews, including business spokespeople. You could be the most charismatic person on this planet but one bad interview [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cindykimblog.wordpress.com&amp;blog=6027973&amp;post=690&amp;subd=cindykimblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">cindykimpr</media:title>
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			<media:title type="html">Stop Bad Interviews From Happening To Good People</media:title>
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		<item>
		<title>Stop Bad Interviews From Happening To Good People</title>
		<link>http://cindykimblog.wordpress.com/2011/03/31/stop-bad-interviews-from-happening-to-good-people/</link>
		<comments>http://cindykimblog.wordpress.com/2011/03/31/stop-bad-interviews-from-happening-to-good-people/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 05:45:01 +0000</pubDate>
		<dc:creator>cindy kim</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media blunders]]></category>
		<category><![CDATA[media training]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reporters]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://cindykimblog.wordpress.com/?p=682</guid>
		<description><![CDATA[D&#8217;oh! Ah, the famous saying by our beloved Homer Simpson. It&#8217;s the first thing that comes to my mind when I see a bad interview. Sarah Palin, Paris Hilton, and a slew of others have fallen victim to bad interviews, including business spokespeople. You could be the most charismatic person on this planet but one bad interview [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cindykimblog.wordpress.com&amp;blog=6027973&amp;post=682&amp;subd=cindykimblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://cindykimblog.wordpress.com/2011/03/31/stop-bad-interviews-from-happening-to-good-people/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">cindykimpr</media:title>
		</media:content>

		<media:content url="http://cindykimblog.files.wordpress.com/2011/03/media-training-doh.jpg?w=300" medium="image">
			<media:title type="html">Media Training Blunders</media:title>
		</media:content>
	</item>
		<item>
		<title>Why Content Alone Cannot Rule the Kingdom</title>
		<link>http://cindykimblog.wordpress.com/2011/03/01/why-content-alone-doesnt-rule-the-kingdom/</link>
		<comments>http://cindykimblog.wordpress.com/2011/03/01/why-content-alone-doesnt-rule-the-kingdom/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 05:24:32 +0000</pubDate>
		<dc:creator>cindy kim</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copyblogger]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[social media marekting]]></category>
		<category><![CDATA[content is king]]></category>

		<guid isPermaLink="false">http://cindykimblog.wordpress.com/?p=669</guid>
		<description><![CDATA[In 2010, I wrote a post on why bad headlines kill good content and why you need great content to support the headline to captivate the audience. This time, I’m going to take it a step further and touch on why content is more than just your currency; it’s the keys to the kingdom. With [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cindykimblog.wordpress.com&amp;blog=6027973&amp;post=669&amp;subd=cindykimblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://cindykimblog.wordpress.com/2011/03/01/why-content-alone-doesnt-rule-the-kingdom/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">cindykimpr</media:title>
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		<media:content url="http://cindykimblog.files.wordpress.com/2011/03/content-is-king2.jpg?w=300" medium="image">
			<media:title type="html">Valuble Content is King</media:title>
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	</item>
		<item>
		<title>Facebook: A Competitive Tool In Your Social Media Arsenal</title>
		<link>http://cindykimblog.wordpress.com/2011/01/01/facebook-a-competitive-tool-in-your-social-media-arsenal/</link>
		<comments>http://cindykimblog.wordpress.com/2011/01/01/facebook-a-competitive-tool-in-your-social-media-arsenal/#comments</comments>
		<pubDate>Sat, 01 Jan 2011 06:03:32 +0000</pubDate>
		<dc:creator>cindy kim</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Alitmeter Group]]></category>
		<category><![CDATA[Charlene Li]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Marketing]]></category>
		<category><![CDATA[Jeremiah Owyang]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Slideshare]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://cindykimblog.wordpress.com/?p=625</guid>
		<description><![CDATA[ Facebook is being hailed as the competitive tool and companies, BtoB and BtoC, are chomping at the bits to add this powerful social networking tool to their social media arsenal. Facebook currently touts a staggering 500+ million users worldwide with active users logging on in any given day, connecting to average of 130 friends, according to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cindykimblog.wordpress.com&amp;blog=6027973&amp;post=625&amp;subd=cindykimblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://cindykimblog.wordpress.com/2011/01/01/facebook-a-competitive-tool-in-your-social-media-arsenal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">cindykimpr</media:title>
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	</item>
		<item>
		<title>Social Media: Moving Beyond the Wire to Real-Time PR</title>
		<link>http://cindykimblog.wordpress.com/2010/10/05/social-media-moving-beyond-the-wire-to-real-time-pr/</link>
		<comments>http://cindykimblog.wordpress.com/2010/10/05/social-media-moving-beyond-the-wire-to-real-time-pr/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 05:46:21 +0000</pubDate>
		<dc:creator>cindy kim</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[agility]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Cindy Kim]]></category>
		<category><![CDATA[David Meerman Scott]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[new rules of PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[real-time marketing an PR]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[speed]]></category>

		<guid isPermaLink="false">http://cindykimblog.wordpress.com/?p=660</guid>
		<description><![CDATA[Times are changing. Gone are the good old days when PR professionals had the luxury of drafting a press release around product launches or company news, providing byline articles and pushing out pitch ideas. Don’t get me wrong. Those things are still relevant, but for many, PR is still about how to provide content for [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cindykimblog.wordpress.com&amp;blog=6027973&amp;post=660&amp;subd=cindykimblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://cindykimblog.wordpress.com/2010/10/05/social-media-moving-beyond-the-wire-to-real-time-pr/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">cindykimpr</media:title>
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		<media:content url="http://cindykimblog.files.wordpress.com/2010/10/new-face-of-media-relations-requires-speed_image.jpg?w=300" medium="image">
			<media:title type="html">Real-Time Marketing and PR</media:title>
		</media:content>
	</item>
		<item>
		<title>How to Operationalize Social Media &#8211; Cisco Style!</title>
		<link>http://cindykimblog.wordpress.com/2010/09/14/how-to-operationalize-social-media-cisco-style/</link>
		<comments>http://cindykimblog.wordpress.com/2010/09/14/how-to-operationalize-social-media-cisco-style/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 05:38:19 +0000</pubDate>
		<dc:creator>cindy kim</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[communication strategy]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LaSandra Brill]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[operationalizing social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://cindykimblog.wordpress.com/?p=638</guid>
		<description><![CDATA[Social media may have jumped the shark, but many B2B companies are still struggling to understand social media’s implications or added value. The social Web can be like a maze for those who are getting their feet wet. If you look past all the chatter, social media experts are moving their conversations from tools to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cindykimblog.wordpress.com&amp;blog=6027973&amp;post=638&amp;subd=cindykimblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://cindykimblog.wordpress.com/2010/09/14/how-to-operationalize-social-media-cisco-style/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">cindykimpr</media:title>
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			<media:title type="html">Operationalizing Social Media</media:title>
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	</item>
		<item>
		<title>Social Media Planning and Strategy &#8211; An Oxymoron?</title>
		<link>http://cindykimblog.wordpress.com/2010/08/23/social-media-planning-and-strategy-an-oxymoron/</link>
		<comments>http://cindykimblog.wordpress.com/2010/08/23/social-media-planning-and-strategy-an-oxymoron/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 05:41:24 +0000</pubDate>
		<dc:creator>cindy kim</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[socialnomics]]></category>
		<category><![CDATA[thought leadership]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://cindykimblog.wordpress.com/?p=628</guid>
		<description><![CDATA[Erik Qualman, author of Socialnomics: How Social Media Transforms the Way We Live and Do Business and renowned speaker on all things social media, once said: &#8220;We don&#8217;t have a choice whether we do social media. The question is how well we do it.&#8221; According to a 2009 survey by Marketing Trends, the top three areas of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cindykimblog.wordpress.com&amp;blog=6027973&amp;post=628&amp;subd=cindykimblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://cindykimblog.wordpress.com/2010/08/23/social-media-planning-and-strategy-an-oxymoron/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">cindykimpr</media:title>
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		<media:content url="http://cindykimblog.files.wordpress.com/2010/08/social-media-planning-and-strategy_v2.jpg?w=300" medium="image">
			<media:title type="html">Social Media Marketing Planning and Strategy</media:title>
		</media:content>
	</item>
		<item>
		<title>Avoiding PR Disaster: 3 Open Leadership Lessons For BP</title>
		<link>http://cindykimblog.wordpress.com/2010/06/08/avoiding-pr-disaster-3-open-leadership-lessons-for-bp/</link>
		<comments>http://cindykimblog.wordpress.com/2010/06/08/avoiding-pr-disaster-3-open-leadership-lessons-for-bp/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 05:54:52 +0000</pubDate>
		<dc:creator>cindy kim</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Altimeter]]></category>
		<category><![CDATA[BP]]></category>
		<category><![CDATA[Charlene Li]]></category>
		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[online communities]]></category>
		<category><![CDATA[Open Leadership]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social technologies]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://cindykimblog.wordpress.com/?p=599</guid>
		<description><![CDATA[  Charlene Li (@CharleneLi), founder of the Altimeter Group and one of the most renowned social media experts, changed the way we think about social media with the launch of her book Groundswell. Her motto behind her work and research is that it&#8217;s not the technology, but the people who ultimately drive success.  She recently [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cindykimblog.wordpress.com&amp;blog=6027973&amp;post=599&amp;subd=cindykimblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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