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	<title>The Marketing Journalist</title>
	<link>http://cindykimblog.wordpress.com</link>
	<description>Just another WordPress.com weblog</description>
	<lastBuildDate>Thu, 17 Dec 2009 05:40:20 +0000</lastBuildDate>
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		<title>Social Media Outsourcing: Good Business or Fake Dialogue?</title>
		<description><![CDATA[


Source

&#8220;Brands are the stories that unite us all in a common purpose within an enterprise, and connect us with the people we serve on the outside. These brand stories give meaning to who we are and what we do.&#8221; &#8211; Mark Thomson
Social media outsourcing has been dubbed the next big thing — which could mean [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cindykimblog.wordpress.com&blog=6027973&post=381&subd=cindykimblog&ref=&feed=1" />]]></description>
		<link>http://cindykimblog.wordpress.com/2009/12/17/social-media-outsourcing-good-business-or-fake-dialogue/</link>
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		<title>Social Media: Balancing Security &amp; Authenticity w/o Controlling the Message</title>
		<description><![CDATA[
Social media is all the rage. According to a recent report, 94 percent of Generation Y has joined a social networking site. Social media is believed to be leading the next social revolution. In fact, social networking has grown so dramatically that it is now the number one activity on the Web. In response to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cindykimblog.wordpress.com&blog=6027973&post=362&subd=cindykimblog&ref=&feed=1" />]]></description>
		<link>http://cindykimblog.wordpress.com/2009/12/10/social-media-balancing-security-and-authenticity-without-controlling-the-message/</link>
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		<title>Social Media Balancing Act: Sentiment vs. ROI</title>
		<description><![CDATA[George Beckenstein of Digital Media and Social Marketing Strategist recently wrote an interesting post on how business used to be conducted. He noted that anyone you did business with lived in your immediate community. There was no such thing as advertising, marketing channels and brands. You did business with people you knew. It was not [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cindykimblog.wordpress.com&blog=6027973&post=337&subd=cindykimblog&ref=&feed=1" />]]></description>
		<link>http://cindykimblog.wordpress.com/2009/10/27/social-media-balancing-act-sentiment-vs-roi/</link>
			</item>
	<item>
		<title>A Practical Approach to Building Brand and SEO through LinkedIn</title>
		<description><![CDATA[LinkedIn has evolved into the largest online business networking platform &#8211; totaling 32 million users worldwide.  Prior to the social networking craze, LinkedIn was largely used to connect with past co-workers and trusted colleagues.  Now, however, LinkedIn has extended its capabilities to serve as a brand building platform for professionals looking to network, engage, and communicate [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cindykimblog.wordpress.com&blog=6027973&post=252&subd=cindykimblog&ref=&feed=1" />]]></description>
		<link>http://cindykimblog.wordpress.com/2009/10/08/harnessing-the-power-of-linkedin-a-practical-approach-to-building-brand-and-seo/</link>
			</item>
	<item>
		<title>PR Embargo: Dead or Alive? Or, Does it Matter?</title>
		<description><![CDATA[
In a recent post by Tech Crunch titled, “The Last has Fallen: The Embargo is Dead,” the tech publication announced that it is killing one of the most sacrosanct of journalism practices — the honoring of PR embargoes. And it’s not just Tech Crunch; it’s other high-profile publications like the Wall Street Journal. This comes [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cindykimblog.wordpress.com&blog=6027973&post=268&subd=cindykimblog&ref=&feed=1" />]]></description>
		<link>http://cindykimblog.wordpress.com/2009/10/01/pr-embargo-dead-or-alive-or-does-it-matter/</link>
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		<title>Social Media Reshaping Journalism&#8230; How Will You Cope?</title>
		<description><![CDATA[
According to a blog called Simple Zesty, there are 10 industries that will be revolutionized by social media – print media, politics, television, hospitality, sports, music, recruitment, advertising, PR, and shopping. With the availability of Web 2.0 tools such as YouTube, Twitter, etc. the power to create, publish and syndicate content no longer resides to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cindykimblog.wordpress.com&blog=6027973&post=225&subd=cindykimblog&ref=&feed=1" />]]></description>
		<link>http://cindykimblog.wordpress.com/2009/09/15/social-media-reshaping-journalism-how-will-you-cope/</link>
			</item>
	<item>
		<title>CEO Blog: Should CEOs Stick to Internal Blogging?</title>
		<description><![CDATA[
Forgive me&#8230;for I have sinned&#8230;I haven&#8217;t blogged for quite some time but given my recent journey, I&#8217;m going to ask for forgiveness and hope that this blog post makes up for it.  In my last post, I covered the first part of the CEO blog: Good for the Executive Brand and Thought Leadership with Guy Kawasaki, where he [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cindykimblog.wordpress.com&blog=6027973&post=117&subd=cindykimblog&ref=&feed=1" />]]></description>
		<link>http://cindykimblog.wordpress.com/2009/08/25/ceo-blog-should-ceos-stick-to-internal-blogging/</link>
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	<item>
		<title>A Farewell to an Exceptional Woman</title>
		<description><![CDATA[  
&#8220;When I come to the end of the road
And the sun has set for me

I want no rites in a gloom filled room. 
Why cry for a soul set free?
Miss me a little &#8211; but not too long
And not with your head bowed low. 
Remember the love that we once shared;
Miss me &#8211; but let [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cindykimblog.wordpress.com&blog=6027973&post=168&subd=cindykimblog&ref=&feed=1" />]]></description>
		<link>http://cindykimblog.wordpress.com/2009/07/26/a-farewell-to-an-exceptional-woman/</link>
			</item>
	<item>
		<title>CEO Blog: Good for the Executive Brand and Thought Leadership?</title>
		<description><![CDATA[Seth Godin recently wrote a blog post titled: Beware of the CEO blog. He writes:
“It&#8217;s apparently the newest thing. I just got off the phone with one CEO who&#8217;s itching to start, and read an email from another who just did.
Here&#8217;s the problem. Blogs work when they are based on:
Candor
Urgency
Timeliness
Pithiness and
Controversy
(maybe Utility if you want [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cindykimblog.wordpress.com&blog=6027973&post=144&subd=cindykimblog&ref=&feed=1" />]]></description>
		<link>http://cindykimblog.wordpress.com/2009/07/10/ceo-blog-good-for-the-executive-brand-and-thought-leadership/</link>
			</item>
	<item>
		<title>Adding eBooks to the B2B Marketing Mix: Success Story</title>
		<description><![CDATA[David Meerman Scott once said that an ebook was the &#8220;hip and stylish younger sister to the nerdy whitepaper&#8221;&#8230; it lends a hip to content and message you&#8217;re trying to communicate to your audience.  As part of our thought leadership campaign, we launched an ebook titled 7 Things Every CEO Should Know About Information Security and the success [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cindykimblog.wordpress.com&blog=6027973&post=151&subd=cindykimblog&ref=&feed=1" />]]></description>
		<link>http://cindykimblog.wordpress.com/2009/07/02/adding-ebooks-to-the-b2b-marketing-mix-success-story/</link>
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