Social Media: Balancing Security & Authenticity w/o Controlling the Message

Social media is all the rage. According to a recent report, 94 percent of Generation Y has joined a social networking site. Social media is believed to be leading the next social revolution. In fact, social networking has grown so dramatically that it is now the number one activity on the Web. In response to this social media phenomenon, businesses are moving at a rapid pace to take advantage of the untapped opportunity by making social media an integral part of their business strategy. 

On the flip side, the rise in this trend is giving hackers more motivation and greater opportunities to use the Web as the new threat vector.

Recently, I spoke in front of Women in Technology International group with my colleague, Chris Hewitt. I wanted to focus on three key areas:

  • How social media is forcing business strategy shift?
  • Why social media poses huge opportunity and RISK for the corporate world?
  • Why businesses should adopt processes and policies to maintain and educate on security best practices without controlling the authenticity of the message and voice?

This presentation will highlight how businesses can put security front and center to protect brand and customer confidence while learning to let go of control and reach their audiences through the open dialog of social media.

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