A Journey Of A Thousand Miles Begins With…

The leaders who work most effectively, it seems to me, never say ‘I.’ And that’s not because they have trained themselves not to say ‘I.’ They don’t think ‘I.’ They think ‘we’; they think ‘team.‘ They understand their job to be to make the team function. They accept responsibility and don’t sidestep it, but ‘we’ gets the credit. … This is what creates trust, what enables you to get the task done.” — Peter F. Drucker

Dear friends, I am about to take my first step on my next journey! People say life is not about the destination but the journey, and I’m proud to say that I’ve shared a very rewarding journey with my Lumension team. I’ve had the privilege and the honor to work with a phenomenal team at Lumension. As I move on to JDA Software, I want to thank the exceptional people who have made my journey at Lumension worthwhile.  

Five years ago, I was at an interesting crossroad when I was presented with an opportunity to join Lumension (then PatchLink). It was a major move for me — to leave the comfort of my network of friends and family in San Diego to move to Phoenix to start a new life. Boy, was it worth it. In the span of five years, I met the love of my life, Scott; became an instant mother to our twin boys, Thomys and Aizik; and gave birth to Braden, who is now a year and two months. I am very thankful for that.

After five terrific years at Lumension, where I had the privilege of overseeing and architecting corporate communication and social media strategies and execution plans, I must bid farewell to my wonderful Lumension family. It’s rare to have the opportunity to work with such a fine team, brilliant marketing leader and superb executive team. I have always considered Lumension my home away from home — and will always remember it as the place where I learned true leadership, professionalism and team building.

It’s not where you work but who you work for:

I truly believe that to find happiness in your professional career, you have to find a company that will help you grow both professionally and personally. I’ve had the pleasure of working with my boss, Ed Brice, SVP of Worldwide Marketing, who is the consummate leader and team builder. He’s been both a mentor and friend who continually challenged me to move beyond my comfort zone to be innovative and creative and to expand my skills. He also taught me what it meant to manage my team with finesse and always inspire my teams to achieve higher levels of teamwork. Under his leadership, I had the opportunity to learn the balance of innovation, strategy, vision and execution.

A former executive from SAP, Ed brought a new kind of vision to our team. With an eye for new and emerging trends and technologies in the b2b space/digital marketing, Ed has the kind of insight and knowledge to help build something great. He’s also a forward-thinking leader who constantly challenged our team to build our personal brand through social media and extend those skills to our everyday business use. An avid blogger, he is a true marketing leader who understands the value of content marketing as the building block to a great marketing engine. He taught us how important teamwork is in achieving success in any initiative you drive — whether it’s thought leadership, programs or social media.

There is no “I” in team:

Leaders must understand that to truly set your organization apart, drive a well-oiled machine and succeed is to have a great team. In Good to Great, Jim Collins notes that to build a great organization is to invest in A players. Companies that make the leap from good to great are the ones that see and invest in good people who will align their objectives and goals with that of the corporation. One thing that sets Lumension and our marketing team apart is the exceptional players the company invests in — especially those who understand the essence of what a team should be and work together to synchronize and streamline efforts to take the company to new heights. I’m proud to say that I was part of that team for five years. Kudos to my marketing team for having what it takes to be a great team – Ed, Paul Zimski, Chris Hewitt, Chris Merritt, Sarah Saul, Gary Ludolph, Annie Wacker, Matthew Klewja, Jeff Hughes, Mark Falagrady, Paul Kos, Sam Erdheim, David Dwyer, Andrea Bolz, Vivek Singh, Meghanne Beardan, and, of course, my go-to guy, Don Leatham.

What kind of boss would I be if I didn’t give kudos to my fine team — Sarah Saul and Meghanne Bearden. Thank you! And, to my exceptional PR teams — Lois Paul and Partners, Speed Communications and Fleishman Hillard — for helping to always exceed expectations and increase our global impressions to really elevate our brand and thought leadership. I’ve fostered my relationships with some of the finest PR pros – Ruth Jones, Rebecca Gregory, Carol Hanko, Jessica Sutera, Emily Schmidt, Linsey Krauss, Lydia Hekman, Julia Richter and Ted Weisman.

A family I will never forget!

I’m proud to say that leaving the Lumension nest was not an easy decision. I truly hope for the best for Lumension, and I know with the strong group of people —executive team, marketing, sales, development, product management, accounting and IT — working toward a common goal, they will continue to soar. Thank you to the Lumension team for the wonderful memories. I’ll never forget you.

To read more on my move to JDA Software, read Linda Vandevrede’s recent post in Valley PR Blog. Thanks Linda!



  1. Cindy – to say you will be missed is a vast understatement. You are a rock star and I’ve thoroughly enjoyed working with you, learning from you, skyping with you. 😉 Please stay in touch, the world of high-tech is a very small one indeed. Cheers to what lies ahead!

    • Oh Jessica,
      The yang to my ying. I will miss you indeed. Very rarely do you come across someone who is professional, personable, organized, passionate and loveable as you. I’m glad we finally got the chance to work together and I know we will cross paths again. It is a small world indeed…this I have learned. Thank you for all the hard work and dedication you put into Lumension and also making my life that much easier. It would be a very disorganized world indeed without people like you. It won’t be the same without my fav PR peeps…but I know one day we will REUNITE! Love ya and will miss you dearly.

  2. Congratulations on your new job! I have been enjoying your blog posts and am inspired by your marketing insights. Thanks so much for sharing! As a fellow Asian American from CA and current resident of Scottsdale, I can understand the big change in moving here. Do you have any advice for aspiring digital marketers? Hope that we can connect sometime!

    • Jenna,
      Thank you so much. That is very kind of you. Look, I’d be more than happy to do lunch or coffee to chat more. I was there once and I’d love to share my insights, lessons learned, and any advice I can provide. Let me know. My email is kimvanhorne@gmail.com if you want to set something up.

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