Facebook is being hailed as the competitive tool and companies, BtoB and BtoC, are chomping at the bits to add this powerful social networking tool to their social media arsenal. Facebook currently touts a staggering 500+ million users worldwide with active users logging on in any given day, connecting to average of 130 friends, according to Altimeter Group. Further, the Society of Digital Agencies reports that more than 45 percent of senior marketers worldwide named social networks and applications as their top priority for 2010.
However, according to the Altimeter Group, despite the urgency, most brands lack a strategy. To help brands embrace what’s being deemed as the most popular social networking marketing tool, the Altimeter Group launched a new research – The 8 Success Criteria for Facebook Page Marketing (see slides below).