Adapt or Vanish: 5 Ways to Integrate PR and Social Media

I recently gave a talk at a Businesswire seminar here in Phoenix on Adapt or Vanish: 5 Killer Tips to Integrate PR and Social Media. The introduction of social media has changed the playing field for PR professionals. PR is no longer relegated to drafting press releases and bylined articles. Today, PR pros support business goals, connect and support customers, amplify demand-generation efforts, and take social listening to a whole new level to move the company’s brand forward.  This presentation is a call to arms to all PR pros out there to move outside their comfort zone and adopt more advanced techniques to help them strategize and execute successful, integrated campaigns that reach far beyond just PR.  

This presentation outlines key strategies to help PR pros make an impact and work across functional marketing areas to raise the profile of their company, brand, message and campaigns.

  • How to use social media to build and connect influencers
  • How to utilize social in your PR efforts in real time
  • How to integrate social into your demand-gen program and outreach
  • How to integrate social into your events to amplify voice and reach
  • How to build listening mechanisms to support and energize your community

Advertisements

Comments

  1. nice job…well done
    its amazing to read and pleased we are on top of most of it at Avnet…one day call me about social crisis we had but handled

    • Al,

      Thank you. I’m not surprised to hear that you guys are on top of things at Avnet. It would be great to connect live to hear more about how you guys are handling things. Many thanks and sorry for the delay in my response.

      Cindy

Trackbacks

  1. […] Adapt or Vanish: Five Ways to Integrate PR and Social Media  –  A presentation on various social tools that can be used to supplement public relations. […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: