How Brands Use Social Media

There is nothing like getting in front of college students to talk about social media marketing. I’ve had my fair share of speaking at various industry events but this one was special. Being able to get in front of the students at WP Carey class at ASU to share what I’ve learned over the years was special and I’m thankful to Bret Giles (@bretgiles) of Sitewire for giving me the opportunity to do just that.  Note, Bret happens to run the WP Carey class at ASU centered around social media.

All jitters aside, it was an opportunity for me to speak openly with the students about the realities of social media in the business world – gaining adoption, educating the troops, integrating social into the very fabric of the business, and getting buy-in from the upper management team. I also shared examples of the good, the bad and the ugly when it comes to social media.

Of course, there are similarities and differences between personal social media interactions and those that are commercially or brand motivated. My presentation focused on how companies are using social media to humanize their brand, amplify their voice and engage with their audience. Examples of these brands highlight how they are integrating social into their overall business objectives. Feel free to view the presentation and share your comments.



  1. Thanks so much for speaking to the class Cindy. I know they found the information you shared to be valuable and I find it’s always good to provide different perspectives when teaching a topic that is so fluid.

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