I was asked to do a podcast interview at 2012 South by Southwest by the uber-talented and witty Jason Baer (@JayBaer). He needs no introduction – he’s the co-author of Revolution Now with Amber Naslund (@AmberNaslund), a book about the impact social media and the real-time Web has on every company, and a recipe for changing business from the inside out in response. I’d highly recommend you pick up a copy you haven’t done so already.
During my sit down interview with Jason, I also got a chance to meet another really cool guy – Eric Boggs (@EricBoggs), CEO of Argyle Social. The banter between the two before and during the podcast made it even that much more fun. Aside from spending time with these gentlemen, I got the chance to share my social media journey at JDA Software (@JDASoftware) in the Social Pros Podcast: Real People Doing Real Work in Social Media. As a digital strategist and practitioner, I know the pains that come with launching, and employing a social media program but more importantly getting executive buy-in.
The journey at JDA has been long…but the return on investment has been significant. In less than two years, we were able to develop a company-wide social media policy, education program, JDA Social Media Ambassador Program, Social Media Buddy Program, launch a corporate blog called Supply Chain Nation, establish JDA Blog Buddy Program, and integrate social media into the overall marketing mix on an ongoing basis.
The success story behind JDA is a case example of what a company can achieve with the right focus and approach, strategy and vision – and it all starts with changing the business from the inside out through executive sponsorship and ongoing education. To gain a deeper insight into how we did it, take a listen to Social Pros Podcast: Series 7 where I share real world examples of how we do social media marketing well at JDA Software. Special thanks to Jason and Eric for the opportunity to share our story. Also, a special shout out to my team Stephen Phillips (@StevePhillipsPR), Ted Weismann (@TedWeismann), Linsey McNew (@LinseyMcNew) and Andi Narvaez (@AndiNarvaez).
I’d love to hear from you. What are some of the game-changing things you are doing with social media to move the needle within your company?
About Jason Baer
Jason heads up Convince & Convert and provides social media strategic planning and counsel to some of America’s largest companies. For more about the social media and content strategy services provided by Convince & Convert, see visit social media consulting.