So how do marketing professionals take the reins and steer a cohesive, integrated social media marketing plan? I had the pleasure of presenting to a group of local marketers at a recent IABC Phoenix Luncheon on the topic of building a cohesive social media marketing plan. Here, I lay out five must-haves when building an integrated social media plan.
You start by understanding your marketing and content marketing model well enough to integrate social media practices and tools into the overall program. That takes good internal planning. My “5 Must Haves of Social Media Marketing” will help you get there. These must-haves are:
1. Shifting + Controlling of Consumers and Audiences
2. Planning with Internal + External Customers in Mind
3. Aligning + Orchestrating Integrated Content Strategy
4. Executing as a Team
5. Measuring Impact to Business with Focus
The Marketing Journalist 